As many photographers before me, and I'm sure many more to come, I've been struggling to explain to my clients, and potential clients why the digital files are so expensive. Sure the files are ready when I present them to the client, so it doesn't take much to pop them on a disc, right?
Only recently I came across someone comparing the digital files to a dairy cow.
So the files are the cow, and from the cow you can get milk (a print) cream (a canvas) cheese (a framed print) , heck! you can even get a whole new calf (an album)!!!
Again and again!
Once you sell the cow, you get nothing... Nothing.
So would you sell your cow cheap?
Cheaper than milk or cheese?
Once the photographer sells you the files they lose the potential income opportunity, and you can print as many items as you wish (you get all the milk and cheese you want!)
And as much as most photographers love what they do, and they wouldn't have it any other way - this is their job! They, like every one, have bills to pay, kids to feed, and a mortgage to pay (not to mention the cost of running their business)
30 quid for 'pictures on a disc' just won't do.